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Implementing Outsourced Marketing and Optimizing Your Budget

Outsourced Marketing

With hiring becoming more and more challenging, and organizations learning that in-person work is not always a necessity, savvy businesses will do well to engage a team of marketing experts with an outsourced marketing solution.

Is your marketing department made up of a Marketing Manager, with perhaps an assistant, expected to juggle all aspects of your marketing efforts? Perhaps your organization uses another common model of dividing marketing needs among several other staff members, whose true specialty areas lie in other areas. Find your organization fitting one, or some combination, of these structures? Outsourced marketing could be the solution you were looking for but didn’t know it.

Any marketing agency worth their salt should understand there is no such thing as “one-size fits all” solution. Some business’s marketing efforts include an extensive website, blogs, social media, digital advertising, and email marketing campaigns along with the typical print materials you might expect. While some utilize only a few of those, each client should be met where they lie along the marketing spectrum, rather than attempting to force them into a pre-fab program.

Benefits of Outsourced Marketing Solutions

This is where the rubber meets the road. Agencies can provide a myriad of benefits over the internal hiring of marketing personnel or assigning tasks to existing employees. They include:

  • Add Time to Current Employees’ Days – Free up your team to focus on the areas they excel in.
  • Support and Multiply the Efforts of your Marketing Manager – Many hands make light work.
  • Reduced Costs in Salary and Benefits – Costs for agencies are often fractions of actual hires.
  • Experts in Every Domain – Professionals working within their sphere of expertise.
  • Streamlined Efficiencies – Experts in domains can reduce work time and improve results.
  • Longevity and Retention – Less concern for an employee leaving and taking the knowledge and experience with them.
  • No Lapse in Coverage – Agencies ensure that there are no lapses for vacation or sick time.
  • Focused Attention – No distractions and improved time in trade.
  • Collaborative Synergies – Multiple perspectives engaged and orchestrated by a project manager.

How Would My Organization Work with an Agency?

Typically, when onboarding a new agency, you should expect three phases: Discovery, Implementation, and Review.

In the discovery phase, the agency will conduct research, interview stakeholders, and learn the ins and outs of the current marketing efforts and their effectiveness. This phase is also where the agency would begin to understand the voice and brand of the organization and develop goals and objectives for future campaigns. Surprisingly, professional agencies can do this extremely quickly and efficiently; in about a quarter of the time it takes to onboard an employee. The depth and breadth of experience significantly help in this regard.

In the implementation phase, the goals are established. The agency will start producing content that is within the scope of the agreement. Typically, there may be stipulations for organization review as the agency acclimates to the voice and brand in the first month or so. This phase is often highly collaborative and engaging. Campaigns are executed, and deliverables are produced.

In the review phase, the agency will typically provide analytics and data to demonstrate the impact of the implementation phase. This reporting is essential to ensure that the organizational objectives are being met and that the efforts produce results. Through this process, the discovery phase reignites, and the cycle continues. As the agency develops experience with the organization, this becomes more and more targeted as the relationship is nurtured.

Keep Growing With Outsourcing

At the end of the day, results are what matters. If you can see the benefit of increasing the efficiency of your current staff, maintaining access to all the best technology, expanding marketing expertise, and shifting from a task-based reactive stance to building a true marketing strategy.

If you would like to learn more about the services Coeus Creative Group provides and the benefits we will deliver to your organization, contact us today! Whether you have one area you need marketing assistance with, or a whole “wish list,” we are here to provide the solution you are looking for.

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