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Brain - What is Behavioral Intelligence?

What is Behavioral Intelligence?

What is Behavioral Intelligence? For anyone who participates in training with us, works with our marketing division, or simply has a conversation with one of our team members, you will hear the term Behavioral Intelligence. It’s the foundation of our company and it guides everything we do. With that said, you might be wondering what[…]

Are You Wasting Your Best Opportunity to Connect with Customers?

While many people consider having a website for their business a necessity in today’s digital world, few consider what the purpose of it is. Purpose drives strategy; without a central purpose to your website, there is a chance you are wasting your best opportunity to connect with customers. In our 15 years of building websites,[…]

The Secret to Creating a Successful Brand – Part 1

By Madison Bennett, Associate Content Creator So, you want to build your brand, but… where do you start? Whether you’re running a small business or a large company, understanding how consumers think is the secret sauce to success. In order to appeal to your consumer, you need to understand the psychology around purchasing and what[…]

Font of Information – How Typefaces Can Make or Break a Brand (Part 1)

  In the world of design, everything matters. Each color, space, shape, and angle presents an opportunity to tell a story about many things; from yourself to a company and your products, to your history, mission, and beyond… Even a seemingly basic decision like choosing the right typeface makes a world of difference in shaping[…]

Social Media Trends in 2020 – A Behavioral Intelligence Approach

Social Media Trends 2020 Each year social media trends come and go, and we find more and more people using social media. Older generations now have and are highly engaged on Facebook. Fifteen-year-olds are going viral on TikTok and are being sponsored to create content for companies. At the same time we have a lot[…]