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The Secret to Creating a Successful Brand – Part 1

By Madison Bennett, Associate Content Creator So, you want to build your brand, but… where do you start? Whether you’re running a small business or a large company, understanding how consumers think is the secret sauce to success. In order to appeal to your consumer, you need to understand the psychology around purchasing and what[…]

Font of Information – How Typefaces Can Make or Break a Brand (Part 1)

  In the world of design, everything matters. Each color, space, shape, and angle presents an opportunity to tell a story about many things; from yourself to a company and your products, to your history, mission, and beyond… Even a seemingly basic decision like choosing the right typeface makes a world of difference in shaping[…]