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The Secret to Creating a Successful Brand – Part 1

By Madison Bennett, Associate Content Creator So, you want to build your brand, but… where do you start? Whether you’re running a small business or a large company, understanding how consumers think is the secret sauce to success. In order to appeal to your consumer, you need to understand the psychology around purchasing and what[…]

Um, Uh, Like…. Reducing the Filler Words in Your Speech or Presentations

Are filler words bad? Short answer- not always. Filler words are a necessary function for interpersonal communication. In one-on-one or small group communication, they serve a purpose in the concept of speech reciprocity. Essentially, filler words signal to the listener that you are still completing a thought and that it is not their turn to[…]

Font of Information – How Typefaces Can Make or Break a Brand (Part 1)

  In the world of design, everything matters. Each color, space, shape, and angle presents an opportunity to tell a story about many things; from yourself to a company and your products, to your history, mission, and beyond… Even a seemingly basic decision like choosing the right typeface makes a world of difference in shaping[…]

Not Feeling Productive in Quarantine? Me Neither

By Madison Bennett Everyone in Michigan, and other states or countries with stay-at-home orders, are stuck in quarantine…. but what does that look like for most people? For some, it’s organization, deep cleaning, projects, working out, and an endless amount of productivity. On the other hand, many people are feeling lethargic, anxious, depressed, and lacking[…]

#EachforEqual – How Our Behavior Can Improve Gender Equality in the Workplace

If you’ve attended a Coeus Creative Group training, workshop, or simply visited our website, you know that we believe behavior is the core of all success and failure. For better outcomes, we need to improve our behavioral intelligence. This applies to every aspect of your life, but most importantly, gender equality in the workplace. Before[…]